SAP Customer Engagement
Shape positive customer experiences across multiple communication channels
SAP Emarsys Customer Engagement
is an advanced marketing platform designed to personalization and automation of communication with customers. With Emarsys, companies can create personalized marketing campaigns that engage customers across channels such as email, social media, SMS and mobile apps. The platform enables analyzing customer data, segmentation recipients and measuring campaign effectiveness in real time, which helps tailor marketing strategies to individual customer needs and behavior. This allows companies to increase customer loyalty, improve sales performance And achieve better business results.
Personalize messages
Run broad campaigns
Analyze data and measure effectiveness
Increase customer loyalty
Improve sales performance
Key features of the SAP Emarsys Customer Engagement solution
Emarsys enables the automation of marketing campaigns for more effective customer lifecycle management. The tool allows you to create automated email, SMS, push, advertising and social media campaigns.
The platform offers advanced content personalization tools that tailor communications to individual customer preferences and behaviors. This allows companies to deliver more relevant and engaging messages.
Emarsys provides detailed analytics and reports to help understand the effectiveness of marketing campaigns. Users can track key performance indicators (KPIs) such as open rates, clicks, conversions and customer retention.
The platform enables the collection, management and analysis of customer data from various sources, creating a comprehensive picture of the customer (known as a customer profile). This allows companies to better segment their databases and adjust marketing strategies.
Emarsys integrates different communication channels, which allows for a consistent and integrated approach to marketing. This enables campaigns that move seamlessly between different channels, such as email, social media, SMS and mobile apps.
The platform uses artificial intelligence and machine learning to predict future customer behavior, allowing for more efficient campaign planning and better tailoring of offers to audience expectations.
Business Benefits of SAP Emarsys Customer Engagement
Increasing engagement min. by 15%
With personalized marketing campaigns, companies can increase customer retention by a minimum of 15%, depending on the industry.
Better results from sales by 20% on average
By better-targeted campaigns and tailored communication, sales revenues can increase by an average of 20%.
Increase in the effectiveness of ads by 25%
With advanced analytics and automation tools, the effectiveness of marketing campaigns can improve by 25% on average.
Reduction of marketing costs by 30%
Automation of marketing processes and better customer segmentation allows more efficient use of the marketing budget, which can lead to a reduction in marketing costs by 30% on average.
Why Lukardi?
We will guide you through the process of change and help you arrange personalization of communication with customers, increase the effectiveness of marketing activities.
Pre-implementation consultancy
Requirement analysis
Business and technical workshops
Concept preparation
SAP mapping
Implement of standard solution
Installation of SAP note
Configuration of applications, interfaces and reports
Implementation of extensions and optimizations
Testing
Documentation preparation
Hypercare post-deployment support
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